At Hook Rash, we understand that fishing isn’t just a hobby—it’s a way of life. Born in Michigan, where our love for bass fishing was shaped on countless lakes, we create products that are designed with the passion of anglers in mind. Every piece of gear carries a story, from the lures that land the big catch to the rods that weather countless casts.

That’s why we’ve developed Swimbait Armor and Rod Armor—innovative, high-quality solutions that protect your gear, ensuring it performs at its best time after time. Whether you fish competitively, as a weekend warrior, or as a collector, our products help preserve what matters most: your passion and the tools that bring your stories to life.

Explore our collection of swimbait armor, tracers, and accessories and see how Hook Rash protects the gear that fuels your fishing adventures.

Fish on!